Aytekin Tank writes for Tech In Asia about start-ups, and how their stories also follow the Hero’s Journey.

Tank evokes Joseph Campbell’s teaching and lays out a condensed version of the Hero’s Journey to explain the initial challenges and further hurtles an entrepreneur has to face when starting their own company.

A Call to Adventure can come from a personal need, a consumer request or a market breakthrough, but regardless of it’s origins, a Hero Entrepreneur must resist the fear of playing it safe and jump head first into their journey.