Designer Ini Archibong discussed Joseph Campbell and storytelling in a personal reflection for The New York Times as part of a series called The Big Ideas in which writers respond to a single question: What do we believe? “…as the academic and mythologist Joseph Campbell taught us, the universe’s biggest truths and secrets are too random and nebulous to communicate and understand empirically, so mankind has applied one of its greatest gifts to the task: storytelling, often in the form of folk tales and legends,” Archibong states in the article. He goes on the discuss heroes, story, and the intersection of design with these ideas.

To read the complete article, click here.

To read more essays, visit The Big Ideas series page.